Holiday fatigue syndrome.
MASS STATE LOTTERY
When the holidays are approaching they can often feel like an affliction—most of us are probably allergic to them and don’t even know the signs. The Mass State Lottery will get you back in the spirit, cure holiday fatigue, and make you the hero of the holidays.
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Campaign concept creation, visual direction, and production.
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Broadcast, OLV, social, landing page, display, OOH, radio.
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Group Creative Director: Sid Murlidhar
Associate Creative Director & Copywriter: Michelle Ellis
Producer: Lauren Lukacsko
If you live here, giving is your thing.
Since 1972 the Massachusetts State Lottery has given back over 25 billion dollars to cities and towns to help with the things they need most.
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Campaign concept creation, visual direction, and production.
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Broadcast, OLV, social, display, OOH, radio.
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Creative Director & Copywriter: Nick Bontaites
Producer: Jonelle Murphy
Holiday magic.
Find the magic with holiday tickets from the Mass State Lottery.
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Campaign concept creation, visual direction, and production.
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Broadcast, OLV, social, display, OOH, radio, in-store.
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Creative Director & Copywriter: Nick Bontaites
Producer: Jonelle Murphy