Embrace the mess.

PANASONIC

Panasonic understands the day-to-day realities of working parents and creates products that make their lives better and the chaos (hopefully) a little easier.

  • To embrace the messiness of our new reality, Panasonic was positioned as the brand partner for people’s hectic lives. A safe space was created on social media for working millennial parents and influencers alike to share their mess and show the real, unfiltered, and relatable moments.

    #embracethemess #nofilter

  • Amazon store, brand social, influencer partnerships, UGC, and podcast sponsorship.

  • Senior Copywriter: Jessica Poolt
    Art Director: Steffany Beddes
    Photographer: Josh Wood
    Producer: Todd Gorzitze
    Pupper: Marigold Burris

Literally! with Rob Lowe
Life is Short with Justin Long
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Kathryn Hufton Design